Last Updated on April 12, 2025 by Doris Jean
Do you know what’s really annoying about the haircare and beauty industry? Its lack of regulations.
I might not have always trusted every brand I saw on shelves, but at least I felt they wouldn’t completely destroy my hair. I believed there were federal agencies that verified what we are putting on our hair and skin.
But NO! No one’s regulating these products.
So I’m always on the lookout for non toxic curly hair products. It’s mainly because these products don’t have those superficial ingredients that compound with pollutants or negative chemicals in the air.
Products that have chemical ingredients such as parabens, sulfates, or synthetic fragrances almost always lead to hair damage. This hair damage happens throughout the day as you interact with environmental factors such as pollution, pesticides, or plastic. The more frequently you apply these, the higher your chances of resulting in brittle, weak, and damaged hair.
So opting for non toxic curly hair products ensure you’re getting clean and organic products that have all the benefits without the risk of damaging your curls.
How I Found the Best Non Toxic Curly Hair Products
The best way to learn whether a brand cares for a customer’s needs is to find out how much they spend on research and development instead of marketing.
When I was researching for the best non toxic curly hair product, I had to set a couple of parameters. For one, the brand must have no inorganic ingredients, must be transparent about their ingredient list, and the ingredients listed on their company pages must match the ones on their product labels.
In this article, I will give a full review of Lus Brands and share other recommended curly hair products.
LUS Brands Review
LUS is short for Love Ur Self, and I found that the company really sticks to its naming criteria. Their brand motto is to enhance the natural beauty of curly hair which is why their ingredients are safe to use.
While they ticked all of my checkboxes, the real reason I preferred their brand amongst others is their simplicity.
They’ve divided their products into a 3-step system and their products come mostly in these bundles as an all-you-need package. Their system focuses on the 3 main steps we curly-haired women follow: wash, condition and style.
Now about their ingredient list:
Their products are completely cruel-free and do NOT include the following harmful chemicals: sulfates, silicones, parabens, paraffin, phthalates, gluten, propylene glycol, DEA, mineral oil, and synthetic dyes.
You’ll find that most brands include at least one of the above ingredients, but in all honesty, they hardly have any benefit at all. Instead, they damage your hair more than they help.
I particularly like the fact that LUS brands actually invested in significant research and development just to find safer alternatives for these toxic ingredients. Thus, their products now incorporate natural ingredients that provide more benefits and greater health than the above-mentioned toxic ingredients.
The 3-Step Bundles
Each of LUS’ 3-step bundles is catered for specific hair needs, which is why you can easily scan through their products and find what you need.
For each of the 3-step bundles, you’ll find:
- Gentle and Moisturizing Shampoo
- Hydrating and Detangling Conditioner
- All-in-One styler that suits your hair texture (curly, wavy, or coily)
The Moisturizing Shampoo is completely sulfate-free and fragrance-free, with ingredients such as shea butter, moringa seed oil, glycerin that have intense hydrating properties.
The conditioner too has the same ingredient list that has the extra benefit of making your hair smoother and frizz-free. It eliminates tangling and also replenishes hair with natural hydrating agents to eradicate dry hair.
The styler takes very little time to work its magic around your hair. It repairs your hair to its natural condition but gives you the flexibility to control and manipulate it to the style you desire.
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How to Use LUS Brand 3-Step Products:
- Use the moisturizing shampoo to cleanse your hair and scalp during wash days. This product creates minimum lathering so you can easily distribute it evenly around your scalp without missing spots.
- Once you have washed your hair, use the conditioner around each of your coils evenly. Make sure you are working around the ends and use your finger to detangle your locks. You’ll find that the conditioner makes it easier to detangle hair because it melts the tangles and creates a softer texture.
- Rinse out all the products and use the styler to eliminate any of the product residue that might not have washed off. You can also use this to soften crunchy hair since the styler helps recondition your hair with moisture and makes it more malleable to any style you want to create.
The Black Label Line From LUS
One of my other go-getters from LUS is their black label line. Going with the minimalistic but chic look of the overall brand, this catalog includes only hair care products to style and condition your hair.
The product line includes:
- Irish Sea Moss Gel
- Deep Condition and Repair
- LUS Elixir OIl
- Hair Perfume
Reviewing Irish Sea Moss Gel
This gel submerges your hair in moisture to provide maximum hydration. I recommend this to those with dry and brittle hair.
The amount of product you use depends on your hair length and texture, so it can take some time for you to get used to the gel. If you’re living in a humid climate, you might have to increase the amount of product you use for better hold.
What I love about this product is that it doesn’t leave any feeling of crunchiness or stickiness once it sets. It is also pretty lightweight and if the product dries up, you can simply spritz a few drops of water to reactivate the formula.
The only complaint I have about this gel is that it doesn’t last for a full 7 days. However, I do enjoy my hair not being crunchy and soft to the touch.
When to Use: Use this gel in addition to the All-in-One styler to create an extra defined and shinier look. The product also helps in elongating your hairstyle due to its stronger hold.
Reviewing Deep Condition and Repair
This product comes in two sizes: an 8 oz tube and a 16 oz pump bottle.
As a deep conditioner, you can expect the typical benefit of hydration and deep cleansing from the product and that is exactly what this product delivers. The conditioner includes many nourishing ingredients such as jojoba seed oil, rosemary leaf oil, aloe barbadensis leaf juice, avocado oil, vitamin E, and provitamin B5 – all of which are organic and non toxic.
There is a bit of fragrance in the product but it’s not overpowering enough for fragrance-averse customers to avoid. In fact, I found that the smell was quite tolerable and even pleasant once you start applying it.
My hair also looked shinier and healthier after the very first use. The product promises to eliminate frizz while hydrating your coils, and it delivers on its promise!
When to use: You can do deep conditioning treatments whenever your hair feels and looks unhealthy. It also takes time for the full effect of the product to take place, LUS themselves have written a post about how to navigate using the product where they recommend using the 3-step catalog before dampening your hair to apply the deep conditioning treatment.
They also recommend leaving the product on for around 5 to 15 minutes for normal hair conditions but up to 30 minutes for extremely damaged hair.
Reviewing LUS Elixir Oil and Hair Perfume
The last two items from this product line are the elixir oil and hair perfume, both of which are used to enhance your existing locks with added luster and fragrance.
The interesting thing about the Elixir oil is that it’s not just for your hair. You can use it alternatively on your skin and nails to improve the appearance of lines and hyperpigmentation and to make your nails stronger and healthier.
When I was using the elixir oil, I tried it out all over and I particularly like how my curls are clumped and tightly coiled with the oil. My skin too feels super smooth. There’s no greasy feeling, but instead, it feels very lightweight and hydrating.
However, despite the lightweight feeling, the formula for the oil is a bit thicker than I anticipated and you need to properly cleanse your hair to remove all the residue from the oil.
The hair perfume is totally non toxic and includes aloe vera and provitamin b5. LUS claims that it’s perfect to use for non-wash days or when your curls have a stink to them and you can’t wash them right away like on gym days.
There was nothing overwhelming about the hair perfume but I liked how it was very affordable and the scent wasn’t overbearing. If you’re not a fragrance girl, don’t worry – this perfume has a very light and misty smell.
Recommended Non Toxic Curly Hair Products:
- DEFINING CURL CREAM: Captivate your curls and enhance your natural definition. This multi-tasking savvy styler wraps each tendril in a veil of silky-moisture for glossy, defined, frizz-free curls. With the help of a trio of natural butters and oils, this feather-light formula treats your hair as it styles, transforming unruly curls into tame, polished perfection.
- GOOD FOR YOU INGREDIENTS: We pour in Avocado Oil, Soybean Oil, and Shea Butter to moisturize, for smoother, softer curls.
- LEMON MERINGUE PIE SCENT: A delightful aroma of a traditional Lemon Meringue Pie. Fresh baked notes with a zesty citrus top followed by a mouthwatering sweet vanilla cream. Milky and buttery accents blend perfectly together helping to create a delicious fragrance that keeps you coming back for more. Top Notes: lemon, orange, lime | Middle notes: milky, coconut, butter | Bottom Notes: sugar, vanilla, sweet.
- DEFINES AND HOLDS CURLS: For best results, pair this Cake ‘Curl Friend’ Defining Curl Cream with the Cake ‘Curl Whip’ Whipped Curl Mousse for hydrated and frizz-free curls. We also have you covered for your shower routine, start with the Cake ‘Curl Girl’ Curl Enhancing Shampoo and ‘Curl Next Door’ Curl Enhancing Conditioner to restore moisture, and cleanse curly locks.
- CAKE BEAUTY: We specialize in crossing high-performing, naturally driven formulations with playful indulgence, designing award-winning, vegan, cruelty-free products that our customers love & trust. Our hair care products have the high-performing natural ingredients you love, & none of the stuff that you don’t. No parabens, phthalates, sulfates, or talc. Ever.
- Provides defined, bouncy & juicy curls looking for medium hold
- A favorite for wash-&-gos
- Nourishes with Aloe Vera, Coconut Oil & Cacay Oil.
- Provides touchable hold
- Fragrance: Tracee picked this to be clean & not overpowering. Notes are a sweet floral essence of Neroli, Rose & Patchouli.
- CURL JELLY: This gel-oil crushes frizz and defines, moisturizes, and nourishes curls with a soft, shiny finish. Lightweight yet rich, this styler treats like a cream and holds like a light gel for soft, elongated curls that last all day.
- GOOD FOR YOU INGREDIENTS: We pour in Shea Butter, Coconut Oil, Marula Seed Oil, and Coconut Water to hydrate & nourish curls.
- MOISTURIZES AND HOLDS CURLS: For best results, start your shower routine with the Cake ‘Curl Girl’ Curl Enhancing Shampoo and ‘Curl Next Door’ Curl Enhancing Conditioner to restore moisture, and cleanse curly locks. On damp curls, polish off your ‘do with the Cake ‘Curl Crush’ Curl Jelly by distributing evenly and scrunching. Air dry or blow dry with a diffuser & go curl girl!
- LEMON MERINGUE PIE SCENT: A delightful aroma of a traditional Lemon Meringue Pie. Fresh baked notes with a zesty citrus top followed by a mouthwatering sweet vanilla cream. Milky and buttery accents blend perfectly together helping to create a delicious fragrance that keeps you coming back for more. Top Notes: lemon, orange, lime | Middle notes: milky, coconut, butter | Bottom Notes: sugar, vanilla, sweet.
- NATURALLY LUXE: We specialize in crossing high-performing, naturally driven formulations with playful indulgence, designing award-winning, vegan, cruelty-free products that our customers love & trust. Our hair care products have the high-performing natural ingredients you love, & none of the stuff that you don’t. No parabens, phthalates, sulfates, or talc. Ever.
- Calm frizzy hair with nature’s touch
- Rich leave-in conditioning cream makes hair more manageable and easier to style with each use
- Helps smooth textured hair, controls frizz and protects against humidity
- VOLUME MOUSSE: For big hair with big plans. This weightless mousse gives you bombshell volume with a touchable, flexible finish that is totally flake and crunch free! Our light-as-air foam will take you to higher heights. The icing on top? Protect your ‘do with 450 degree heat protection and shape-memorizing goodness. Go big and take your hair twice as high with 2X volume instantly. We pour in vitamin E to nourish the hair, while prepping your locks for big & bold styling. Take your hair from limp to voluminous (hair types include: straight, wavy).
- USING THE GOODNESS: Shake well and dispense a dollop into hands. Rake through damp hair from roots to ends. Air dry or blow dry. Sweet tip: For maximum volume, lift and blow dry hair away from scalp.
- DELICATE LEMON COOKIE SCENT: Indulge in your shower with our delicious gourmand scents, inspired by real cakes and desserts. Delight in the scent of a vibrant yet delicate lemon cookie, exuding an invigorating blend of zesty citrus, warm bakery notes, and a touch of creamy vanilla for a truly cheerful experience. Top Notes: caramelized lemon, mandarin, bergamot | Middle notes: warm baked notes, coconut, raw sugar | Bottom Notes: vanilla, musk.
- STYLING PROTECTION AND VOLUME: For mega volume, start in the shower with the Cake ‘Big Big Deal’ Thickening Volume Shampoo and ‘The Big Wig’ Thickening Volume Conditioner. Also try the ‘Big Wig’ Texture Spray to finish the look & give your hair added body and tousled texture.
- NATURALLY LUXE: We specialize in crossing high-performing, naturally driven formulations with playful indulgence, designing award-winning, vegan, cruelty-free products that our customers love & trust.Our hair care products have the high-performing natural ingredients you love, & none of the stuff that you don’t. No parabens, phthalates, sulfates, or talc. Ever.
Final Words About LUS
I think what most people struggle with when using LUS products are how to apply and how much to apply for your specific hair type and texture. I too had to go through a process of trial and error to figure things out. But there’s an incredibly sweet and helpful customer service team that knows the answers so you can take their help if you’re really struggling.
Yet, what’s fun about LUS’ products is that trial and error gives you the freedom to experiment with the products and figure out what suits you best. LUS’ product bundles are really affordable compared to other companies, and there’s complete transparency about what each of the products incorporates in their formula.
So, have fun with the products – that’s my best tip for you. Try the bundles out and relax knowing that all of these are non toxic hair products that are high-quality and won’t damage your hair strands from excessive experimentation.
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How to Research Your Ingredients
Finding completely non toxic curly hair products isn’t really a difficult job considering how many brands have switched over to eco-friendly and customer-oriented production strategies. However, you can’t rely on your standard drugstore haul to find sustainable and healthy products for your hair. You do need to put in time for research if you want something really helpful for your curls.
The best method to do this is by scrutinizing each product label you come across and searching up each of the ingredients to ensure it is a) healthy, b) non toxic and c) effective.
Make sure you verify what you’re putting in your hair. It’s the essential bit of being a good shopper and great curly hair owner.
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